In Singapore’s digital marketplace, having strong content isn’t enough, your website must also perform flawlessly behind the scenes. Technical SEO forms the foundation that allows search engines to crawl, index, and rank your site efficiently.
In this case study, we’ll explore how GOSG implemented a comprehensive technical SEO Singapore strategy for a local SME, improving both site performance and organic visibility within three months.
The Challenge: Slow Website and Crawling Issues
A mid-sized Singapore business approached GOSG after noticing stagnant organic traffic and inconsistent keyword rankings despite regular content updates.
Upon technical audit, our team identified several issues:
– Unoptimised site structure
– Duplicate meta tags and missing canonical URLs
– Heavy image files slowing down load time
– Poor mobile responsiveness
– Inefficient internal linking
These factors reduced the site’s visibility on Google, especially for localised searches like “SEO company Singapore” and “digital marketing Singapore.”
The Solution: Comprehensive Technical SEO Framework
Our technical team implemented a structured, data-driven process to rebuild the site’s technical foundation without altering its branding or content strategy.
1. Site Speed and Core Web Vitals Optimisation
We compressed images, enabled browser caching, and minified CSS/JS files. The result: a 67% reduction in average load time and improved user experience across devices.
Learn more about how performance metrics affect lead generation in this GOSG case study on data-driven success.
2. Mobile-First and Responsive Design Implementation
Since over 90% of users in Singapore browse on mobile, responsiveness was prioritised. The layout was rebuilt using a mobile-first approach to enhance engagement and lower bounce rates.
This process was guided by insights similar to GOSG’s web design lead generation framework, ensuring aesthetics and performance worked hand in hand.
3. Structured Data and Schema Markup Integration
We implemented schema for products, services, and FAQs to improve rich result visibility on Google SERPs. This structured approach enhanced the site’s CTR by over 22% within 45 days.
For comparison, you can explore advanced content optimisation insights in this strategic content writing article.
4. Fixing Crawl Budget and Indexation Errors
Our technical SEO audit revealed duplicate URLs, 404 errors, and poor canonicalisation. Using Search Console and Screaming Frog, we prioritised high-value pages and optimised robots.txt to maximise crawl efficiency.
We also enhanced internal linking to help Google identify important content faster. See how internal architecture affects discoverability in this integrated campaigns guide.
5. Analytics and Reporting Integration
GOSG implemented GA4 tracking and Looker Studio dashboards to monitor technical KPIs, including site speed, crawl success rate, and Core Web Vitals.
This allowed the client to visualise SEO progress in real time using GOSG’s reporting and analytics services.
The Results: Tangible Growth in 90 Days
After implementing these technical SEO solutions, the website achieved:
– 38% increase in organic traffic
– 26% boost in keyword rankings on page one
– 45% faster mobile load time
– 20% higher conversion rate from organic leads
These metrics were verified using GA4 and Google Search Console data.
Through continuous technical monitoring and reporting, the client maintained ranking stability even after multiple Google algorithm updates.
Lessons Learned
1. Technical SEO is not a one-time fix, it’s an ongoing process of monitoring and optimisation.
2. Performance directly impacts conversions, a one-second delay can cost leads and revenue.
3. Automation and analytics make it easier to identify bottlenecks before they hurt rankings.
By combining technical precision with business insight, GOSG helped transform a struggling SME website into a high-performing digital asset.
Conclusion
The foundation of a strong online presence lies in technical SEO Singapore practices that prioritise performance, structure, and data integrity.
With the right framework, your business can achieve faster load times, higher visibility, and measurable growth.
Get in touch with GOSG Consulting today to schedule your technical SEO audit and start building a website that ranks and converts.
FAQs
1. What is technical SEO?
It focuses on optimising the website’s backend structure, speed, and crawlability to enhance search engine visibility.
2. How long does it take to see technical SEO results?
Typically 2–3 months for noticeable improvements in rankings and traffic, depending on site size.
3. Is technical SEO important for small businesses in Singapore?
Absolutely. Even small technical errors can prevent your website from appearing in local searches.
4. What tools does GOSG use for technical SEO audits?
We use Screaming Frog, Google Search Console, PageSpeed Insights, and Looker Studio for comprehensive reporting.
Leave a Reply